Dont just take it! And its all so laughably obvious and transparent but were all supposed to act like it isnt happening. Portrayed white women, and men and women of color. They hate normal people. White boys dont want anything to do with these girls. But if fitness ads over present black people some of them may say that they target them because people think that only black people are fat. . Thanks, I switched to GOP after 52 years as a Democrat and a progressive Democrat. 59% of people say they are more loyal to brands that stand for diversity and inclusion in online advertising. There is no need for this lopsided depiction of blacks in ads and on tv. Im not talking about changing demographics. As society becomes more focused on diversity, audiences expect to see that diversity reflected in marketing and ad campaigns. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. Lately even the truck commercials feature females with men nowhere to be seen. Obviously there is nothing wrong with that in real life and I wish I had them as neighbors. BLM will NEVER BE SATISFIED. If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. Indeed, the warped representations we see in TV commercials are simultaneously a cause and a symptom of deepening problems in our culture. Where I come from, the news has been doing that for years. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. Lgbtq is crossing the line. Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. I closed it down soon after I closed down my business. Im a 64-year-old liberal white female who usually votes Democratic but Ive been noticing this more and more. Yep. Making them susceptible to the rants off the conservative right. Interesting, RPD. I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. Far from it. As others have pointed out, its actually exacerbating racism. I read that 3.9% of the US population intermarry. I commented about this about a month ago and after I did I felt so much better. As you can see, you are hardly alone. Check our Privacy and Cookie Policy for more information. So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. There are upper middle class black people who do and buy things that other upper middle class people do. Ill try it some night when I want to get rip-roaring drunk! If the general public only knew how creepy, manipulative, and destructive he is . The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. Criminally inclined blacks dont burgle anymore. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. Agreed, Dave. Its a combination of pandering toward certain races and genders . I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. They dont care that Blacks are dying everyday at the hands of other Blacks. Well, the first thing I saw upon booting up the game was a billboard that had been created by another player which read: TRANS RIGHTS. This, in a kids game. And the viewers are being insulted. Staying silent is part of how we got here in the first place. As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. Also, why is it that your kind always resorts to ad hominem attacks and calling people Hitler? They did this by acting white, wearing white clothing styles, talking with a white dialect, and going to piano recitals. I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. It's time for action. It shows the truth. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. Its much, much bigger. some stick and become part of the public consciousness. But if they are patient enough, they will finally find this one Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. I do not need to go outside in my front yard and scream to the world I AM GAY!!! But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. Etc, etc Today, I dont understand what they are doing from a marketing perspective. I understand that the oscars criteria for being nominated for best picture includes a declaration that the movie pushes equality and diversity, and is socially all inclusive. It is pretty pathetic. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. Pretty dumb, I guess. Yes embarrassingand since you say this Im guessing you are black. Yes, yes. It would be more accurate to describe the situation as a forced lack of diversity being stripped away over time as media companies seek larger profits. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. Can I interest you in a Jeremys razor? I have been saying this for years. Use the right people for the message you convey. The ANA asks you to accept cookies for performance, social media and advertising purposes. find one blue eyed blonde male on tv or movies anymore. 61% of Americans find diversity in advertising important. I cant help but notice the blatancy of this and it feels so forced and ingenuine. I am happy with my life. Yikes. Do you accept these cookies and the processing of personal data involved? Why Have 49 Agencies Dropped Their DEI Pledges? - Adweek Ever see a hiking ad with people of color (POC) that look completely out of place? Recently there has been a lot of manufactured racist guilt implied by unethical politicians and their media towards any individuals avoiding the dangers associated with people who have low Motivational Values. Thank you for your candor, Elizabeth. Ive been retired for 9 months now and I have been watching a lot of TV lately. Below, they share their best tips for doing so. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. Life imitates art. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. And regarding your chromosome comment. Im grateful that I was dating and selecting a spouse in a time when men had enough testosterone and muscular build in them that I felt they could defend me if needed. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. I call it Clown World and were all living in it. More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. Poll your current customers, find out what they feel shows diversity and use what they say. Large advertising companies? Yay, a 19th century painting, so at least white people DID exist! Are tv ads only meant to target black purchasers? Why do we constantly try and guess? Like the fact or not! Once Tom Cruise and Brad Pitt have made their exits, I can almost promise you White male representation as the main leads will be over forever. Good response posts too. But God save the queen Kim, she will change this all in a generation or two. I kept scrolling and scrolling until it felt like I was inside The Truman Show and the producers were playing some kind of weird joke on me to see how I would react. This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. Ive seen plenty of representation of women in hijab, though. They call out white privilege for those who have higher Motivational Values. Look from within. If more ad people want to be activists, this idiocy of Progression will ALWAYS INCREASE because the ACTIVISTS need JOBS! Yes, Tommy, I too have heard about the difficulties white male actors are having finding work in advertising. March 31: Big thanks to Jim Thompson at RedState for linking to my blog post in his article, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, in which he discusses a survey showing just how detached from reality Americans perceptions are about the size of different populations by income, race, religion, gender identity, and more. They have been totally emboldened and safe feeling, they dont need to wear a mask. But the people behind it are telling you its all for a good, caring cause, so how can anyone possibly argue? A grain based breakfast most certainly ISNT healthy. Like what happened with that BLM founder after she bought four million-dollar homes in L.A. Bogart was that height but he wasnt going to be paired in a movie with Cary Grant or Robert Mitchum because he would look like a midget. Forced diversity is contentious because vestiges of oppression, exclusion, and discrimination remain. A large percentage of the tv commercials are of course pushing social justice of one sort or another. Used to be, advertisers/retail corporations avoided controversy at all costs dont disturb any portion of the buying public. There is no hard and fast rule for diversity. They are members of congress, secretaries of state, vice president of the US and even a black President of the US. Hi, James! I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. Black female doctors, dentists, insurance agents. And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. Sorry, I have a life to live and just dont care about this issue anymore. Are they terrified of being called out as racists? Models are, in order: Black, black, black, white, black, black, white, black, black, black. They act like its a miracle parading around a normal black person like normal black people are very few. The real reasons people hate TV commercials in 2023 I worked at DFW Airport for 30 years and I did everything in my power to keep my sexual preference hidden form all my coworkers. Yes it is the Democrats doing this because all white people are racist. Not true. I have just about quit watching network television. Another observation I neglected to mention in my last post. On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. You make some good points, Don. The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. I laughed at the commercial showing a black upper middle class family cooking Smores in their backyard. Its like a masturbatory fantasy for some people. Cancer culture. All rights reserved. For example, the black kids who beat up the conscientious black student at school for acting white.. A Diversity Report for the Advertising/Marketing Industry (2022) And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. And if the definition of racist necessarily requires holding a position of power, then tell me who has power over the hearts and minds of our kids en masse through public institutions and entertainment propaganda: A. rappers, celebrities, certain unnamed conglomerates who happen to operate a HUGE segment of childrens programming, et all? Good. Im getting sick of TV in general. I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. Thanks Madge, you nailed it. When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. Next time, bring an actual argument or shut it, please. I often find myself questioning if the black people watching these commercials would really use this product or service. Which I guess should come as no surprise, as insulting peoples intelligence seems to be about all most advertisers are good for anymore. To some extent, over the years, this was because of the miss-incentives provided by the welfare systems. Caucasians need to stand up for their heritage and values. Statistically this means that the child is more likely to struggle with identity, self confidence, material and financial stability and even a higher paying income. Build and employ diverse teams who think, create and attack problems from diverse perspectives. It feels forced, obvious and its now constantly shoved in our face. oh yeah, ive noticed that. And this blantant overrepresentation is not limited to TV commercials. It is not uncommon for all adverts in one break to have no white males at all. Explaining why many of our business leaders and politicians are in favor of these things. Honestly, I dont see this getting any better. As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. $1000000 to the first mention of a TV commercial with a Filipino actor and no, not Bruno Mars. sorry that seeing non-whites on your tv makes you angry, Hitler. Most blacks and whites dont think its okay. For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. . Maybe this is why advertisers are pushing these social agendas?? (However, before I say more, I must correct you on one thing. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. Thank you for pointing out yet another double standard. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. If Id replied with anything but an acknowledgement that yes indeed, todays advertising industry is totally overrepresenting black people and making white people look like idiots, then that would have told you that I was a lunatic, or at least intellectually dishonest, and that this blog was not worth your time. Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead. Mostly white men. As I say, I do appreciate authenticity in my commercials, and I dont think Im alone. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. https://en.wikipedia.org/wiki/Mother LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. If we are waiting for Republicans to get up off their asses, I think well be waiting a long time. What is going to happen to white children that are not being represented? Well, right now there is nothing authentic about the way advertisers are representing or not representing different races and cultures in commercials. Tell me how many national product ads meet that mix? Exactly! Also, diversity does not only mean blackswhere are the Latinos especially? I think the problem for most people comes when they perceive that brands and advertisers are purposefully using their commercials to push social and political agendas. Shame on me. An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. The ridiculously engineered commercials with a majority of blacks in unrealistic situations is something the American people will ultimately reject at some point. Thank you for putting into words what has been bothering me for the last two years. Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. What she/he is doing to womens college swimming is a travesty!! Forced Diversity: Is It Really a Problem? - Exploring your mind dumb commercials are not necessarily a bad thing. This is an expansion on the magic negro trope. No, they must get in our faces at every chance and turn everything into a platform for their message. One last point. Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children.. Diversity in TV advertising has improved in the ensuing years. I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. Advertisers, be aware Im not alone. Its just where we are. I hear you. Im all for diversity but like the author points out, the numbers dont reflect reality. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? I find the media, the big corps, anti-social media, etc., quite nauseating. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. Gee, Wallace, I wonder. Anyhow, I googled my catalog and black vs. white models. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. Most nights I could barely stand five minutes before pulling the plug. In some cities, the best and newest YMCAs are in mostly black neighborhoods. Thank you . We are in deep shit. Wait until you see my Broadway production of an all WHITE Porgy and Bess!! Why has the Asian community done so well in America and the blacks have not? GET THE HELL OUT OF HERE!! Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! but lets remember its not all of they. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . I fear there will be a big blowback, not just because of this change in advertising, but because of all the current racial strife in this country. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. But the giveaways and removal of responsibilities took this motivation away from blacks, simply to secure their vote for the Marxist Democrats. Blacks are way, way over represented and it has turned me off to a point where I will not purchase from these heavy handed advertisers. Ive never seen anyone other than a white male actor cast as a burglar in a home security commercial. This is so far off what is anecdotally obvious to the average TV viewer, that it suggests erroneous data. The contrast between todays media and the real world is truly striking. It is refreshing to see an advertisement showing an all white traditional family. Good lord its so offensive. Mainly in the USA is Black pushed so hard. And based on the overwhelmingly positive response to this blog post, I would say that there are (thank goodness) many more objective and fair-minded people out there than small, bitter, and confused people like you. In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. Predictably, no one commented. Of course they didnt. You know its not right to be white in todays Woke society . All they are doing is checking a box on the inclusivity inventory checklist. Its okay to say what you really think, even if they would have you believe otherwise. So many have been canceled, deplatformed, or branded as racists for speaking the truth that I think a vast majority are now scared to even engage in the discussion for fear of losing friends, jobs, their reputations, etc. Some brands are particularly popular with people of different races. Every other commercial shows father/daughter interaction. When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. Youre exactly right, Thor. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. Explore the depth and breadth of ANA content through our product subcategories. This has been decades in the making, and has been very subtle and well planned. I had to use DuckDuckGo for results to show up. Ive been retired for a year now and watch more TV than I have in a while and I thought the same thing. Lets not reduce the dignity of humans with dark skin to that mindset. About the whole social justice push. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. Im of the belief that our brains wont simply rewire from group and gather tendencies, no matter how hard we try. Thats short for a leading man. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. Do the stories you read there measure up to the advertising portrayal? I guarantee that 90%+ of Lowes products are purchased by people that celebrate Christmas. Advertising is just an extreme version of the same phenomenon. Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. But in sum, they were extremely sinister. Of course, portraying people properly would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity. Although both are paying a price for it, the losses in revenue are apparently seen merely as an investment toward the cause. You are far from alone, Bob. unless he is placed beside a Nubian Goddess as his love interest or something. If you note the 30 posters on the walls, there is one white, straight male. Thank you for writing this article! This seems like an attack on God and the Bible, and without gender dysphoria, the idea of choosing what gender I feel like being for fun seems childish, confusing, and narcissistic most of all. 5% are other religions. Most of us reluctantly accept this fact and just suffer through every commercial break thankful for the mute button on our remote controls. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. While I agree with the blogger on many of his points (especially the way ads portray whites as dumb and in need of people of color to survive in America), I read an article that stated Hollywood and Networks (most notably, CBS) are required to hire 50% of the minority applicants in order to push their social agenda. Their findings show 73% of casts/actors are white. Whats going on with the weird representation in American advertising? Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. The net result is even fewer white people in commercials. Any day, science will enable a human to have a litter of kittens. Tokenism is real. The only ad that comes to mind is a boy in ballet tights eating a Rice Krispie Treat with his unseen dad voicing over a note he had written on the wrapper!! I pulled him aside and told him to wait his turn and not go down until theres no kids on it. But the point is in The Cranky Creatives response, which is spot on. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. Its nice to see that others also notice and disapprove. But almost every day, we see videos of people brazenly walking in a store or walking up to someone on a sidewalk and just taking whatever the hell they want and walking off with it.