Come up with a meaningful message, and hit your database with a postcard mailer. You can give them some references. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. At that point, you use your Realtor sphere of influence scripts. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Jennifer - I really needed to read this!! In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Either theyre using you or theyre referring someone to you. You may be wondering if you should be spending money on buying new leads. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! That said, the fact of the matter is that our SOI is where its at. Twitter posts with visuals get up to 5x more engagement. After youve sent the initial letter, be sure to stay in touch periodically. Find FL real estate agents By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Take Advantage of Social Media 3. Guess what? Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! All because of one fundamental business driver: Authenticity. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Look, we get it. People love to look into each others lives, which is why we all love social media. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Thanks for shring this Yah-me. As a result, its upset a lot of our existing lead sources as well. It could even be that they are having some work done on their house and need some recommendations. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . You will be shocked with the answers youll get. 5 ways real estate agents can build their sphere of influence - Paradym On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Script #1 - Recent Clients & Professional Connections, I hope all is well! If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. This is the foundation of reviving your database and re-engaging your people. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Follow up with them after the event. Do you know anyone who might be thinking of purchasing a home in the future? You may be under the impression that phone calls are an annoyance. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. A few days ago I followed a search link and saw some advice that I thought was terrible. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. You Are Truly "Above The Crowd!". Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. However, Id love to hear what you think about it first. D. Verye good information here for all. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Hot Seat Friday - Krista Answers Real Estate Questions Submitted by You Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. That's the only way you will be able to contact your SOI members 100 times a year. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Its a common issue, and sometimes when times are good, it doesnt feel necessary. Then, send a personal note to them. Your newsletter list is also a great place to find referrals. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. In todays market, there are many different lead sources you can use to grow your business. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Then, make sure you invite people to hang out with you for your charge. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Own it! Check out our full list of Twitter dos and donts for real estate! At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. If you would like to submit a question just visit. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Good news! So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. What's the reason you're reporting this blog entry? The Best Real Estate Email Templates for Your Sphere of Influence Is there anything I can do for you?. And that's an uncomfortable idea for many of us. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Never Stop Networking 2. Do you have something you could YAY-ME about to your sphere? Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. You may be hesitant to call them because you havent called them in so long. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. make an informed decision when buying or selling a house. Why am I sharing this wonderful news with you? The name of the game is Listing E-Alerts. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. Your way of handling the award was so tasteful. They build their spheres of influence through charity and service rather than passing out business cards.. It wont be like that for long. Send out a simple four by six postcard. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Youll see every single time they just as appreciative as everybody else you reach out to. This also warms up your SOI for your phone call. Today Im going to tell you, no. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! You have truly revolutionized my business.so here's another hurdle.thank you for the insight! All that I need from you is to verify that I have the correct home address and email address for you. Something went wrong while submitting the form. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. That detracts value. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. This is an important lead generation tool in the real estate industry that can help you add that personal touch. He even asks for permission to follow up (Cool if I follow back up in a week?). This helps you get rid of any old contact information that is either incorrect or no longer in use. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. But, I thought, no better time than right now. Its a simple shame on me script. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. You heard that right. Date. You didnt think we were going to let you off the hook, did you? Writen By. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Excellent letter, of course, Marte! We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. If they are not receiving them, they are not actually in your sphere of influence. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. If you dont have a drip campaign set up yet, dont worry. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Its forcing real estate professionals to pivot their business and make some changes. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Sphere of Influence | Definition and Example | REthority Yes, it is true that most people use the internet when they are looking for products and services that they require. Offer something of value. Pro Tip for TikTok: This is a fun one. What do you love about it? Working your real estate sphere of influence takes far more time than money, at least in the beginning. Happy Anniversary to ME! Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. There are a lot of questions that we have the ability to address for our clients. Part of that, Im sure, is the isolation that many are experiencing. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Thats the only way you will be able to contact your SOI members 100 times a year. Sample Real Estate Introduction Letter To Friends! You now have a friend in real estate. First, it is important to take a look at a few statistics that highlight the current housing market. After youve sent a few value-packed emails, drop in and ask for that referral. Its easy to neglect these tasks if you dont have a contact plan in place. Now that is a good introductory letter, Marte. Try to do this for each and every person on your list. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Most marketing agents do fails because they don't under. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! It is important for you to stay connected with your real estate clients. Why Is Growing Your SOI So Important for Real Estate Agents? How low interest rates are and what a great time to buy it is? For brand new agents a simple Excel spreadsheet will do the job.. This field is for validation purposes and should be left unchanged. They got 34 percent from repeat business. Your thoughts? Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Here's a letter recently sent out by one of my faithful readers. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Its one of the oldest digital tools that Realtors have had at their fingertips. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. There are helpful tools you can use to expand your social media influence. It strikes up a conversation and they start chatting with you. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? When you target through every channel like this, you are in your SOIs brain. (Were talking multiple millions in volume.). Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Letter To Sphere of Influence.pdf - Letter To Sphere of Howd you get into it? And this one from the Graham Seeby Group is an excellent example. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Set aside one or two days a month to attend a local community or charity event. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. And they are provided free through your Multiple Listing Service (MLS). The easiest way to do this is to use an announcement letter for real estate. Were going to give you everything you need to work your SOI like a pro. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success.